Dial 101 to contact the police

Dial 101 to contact the police poster image

We’re here for London 24/7 and are committed to making it quicker and easier for the public to get the service they need from us.

You can call 101 to report a crime that has already happened, seek crime prevention advice or make us aware of any policing issues in your local area. In an emergency always call 999.

To continue to raise awareness of the 101 number and educate the public on the correct instances when it should be used, we will be running an information campaign from 12th March to 16th April 2012 across London.

This will be a refresh of the previous campaign and the media channels used will be: outdoor media including X-track posters and Tube Card Panels, display advertisements in London commuter press (Metro and Evening Standard), inserts of an information flyer and display advertisements in BME press (multiple titles targeting minority communities), spot advertisements on London radio stations (Kiss FM, Capital, LBC, LBC News, Kismat Radio and Sunrise Radio) , sponsored Google search terms and SMS texts sent direct to selected mobile phone customers in London to prompt them to save the number in their phones.

The radio adverts have been scripted in a repetitive fashion to help Londoners to remember the new number and give examples of when it should be used.

The print elements of the campaign consist of a very simple copy based design, using colours that are traditionally associated with the police.

In addition to the above activity, we are also promoting the new number at a local level through material such as posters, leaflets and stickers.

Assistant Commissioner for Territorial Policing Simon Byrne said: "101 helps communities to keep their neighbourhoods safe by giving people a direct link to their local police and to report non-emergency crime and disorder.

'It makes crime easier to report, increases our accessibility to communities, whilst reducing the pressure on the 999 system and helping us to put our resources where they are needed most.

"We would remind the public that they should always continue to call 999 in an emergency - for example, when an immediate response is needed because a crime is happening, someone suspected of a crime is nearby, or someone is injured, being threatened or in danger. For all other matters, the public should call us on 101."