It’s probably nothing, but...

Campaign Artwork - It could be nothing, but ....

A campaign launched by the Metropolitan Police Service today is reminding Londoners to trust their instincts to help police in the fight against terrorism and potentially save lives.

Everyone who works, lives and visits the capital has a role to play in helping to counter the terrorist threat which remains real and serious.

The campaign, "It's probably nothing, but …" encourages anyone who sees or hears something that they think could be terrorist related to call the Anti-Terrorist Hotline on 0800 789321.

A 40 second radio advertisement will air across London on Kiss FM, Capital, LBC and GOLD, and will be supported by online search, social media activity, and press advertisements in local publications and minority media titles. Leaflets will also be delivered to 1.4 million households. The radio element of the campaign will also air nationally.

The police fully understand that people may be reluctant to tell them about suspicious activity or behaviour because they think “It ‘s probably nothing”. But small things that seem out of place can be useful as part of a bigger investigation. Just one piece of information could be crucial in disrupting terrorist activity.

All calls to the confidential Anti-Terrorist Hotline are taken by specially trained officers where information is thoroughly analysed and researched. A decision is made by these officers about whether any further action is taken.

Deputy Assistant Commissioner Stuart Osborne, Senior National Co-ordinator Counter Terrorism, said:
“Protecting Londoners from terrorism is one of the top priorities for the Metropolitan Police Service.

“The threat, whether it is from Al-Qaeda inspired groups or individuals, Irish Dissident republican Groups or other violent extremists, is still real and serious.

“Terrorists live among us while they are planning their attacks so we need the help of all our communities to pass on any suspicions to the Anti Terrorist Hotline on 0800 789 321.

“You know the area where you live better than anyone so we want you to be vigilant, trust your instincts and tell us about anyone or anything you see which is out of place in your normal day to day lives.

“No piece of information is considered too small or insignificant. Our specialist officers would rather take lots of calls which turn out to have an innocent explanation than miss out on a vital piece of information.

“We understand that you may have concerns about speaking to the police - possibly because your friends or family may find out or because you don’t want to get people into trouble. However, all calls are treated in the strictest confidence and information is thoroughly assessed before - and if - any further action is taken.

“Please help us to create a hostile environment for terrorists. Your call really could save lives.”