Domestic Violence Campaign 2011
This year's domestic violence campaign continues to use the strapline, 'You make the call, we'll make it stop'.
It alerts neighbours and bystanders who may hear domestic violence incidents taking place to the fact that by calling the police on 999 the police can intervene. The public are reminded that we no longer depend on the victim's statement to stop domestic violence, but we do need to be alerted to the crime.
The message to perpetrators is that the police take domestic violence very seriously; the message to victims is that we are there to help them.
We are utilising the interactive 'Help Make it Stop' video (hosted on You Tube) from last year's activity, which dramatises a domestic violence scenario taking place and challenges the viewer to decide whether to call the police or not when they hear domestic violence taking place in the house next door. If they choose to call 999 the police arrive to deal with the situation, if they do not the consequences of failing to call are dramatised. To view the film see related links.
A new press advertisement gives the hard-hitting facts about domestic violence:
- Domestic violence accounts for nearly 1 in 5 of all murders in London.
- It’s a crime that cuts across all communities.
- With the majority of the violence taking place behind closed doors, it’s often only witnessed by those involved, or overheard by neighbours.
- Currently, over half of all incidents in England and Wales go unreported with victims often too frightened to contact the police.
- To help address this we no longer depend solely on the victim to contact us. If the public alerts us at the time of the violence we can take action.
We are also be publishing a one-off press creative for impact which will appear once only in Evening Standard as two consecutive full page ads on Wednesday 7th December.
The creative involves an innovative use of media whereby the message actually shows through some wallpaper from the next page, reflecting the way that sounds of domestic abuse are experienced and overheard through walls. The message that travels across from within the paper to the reader is that whenever they hear sounds of violence coming from next door they should call the police on 999.
The campaign will run for a period of 3 weeks, from Monday 5th December - 30th December 2011, and will include the following activity:
Press advertising in: Metro (London only), Evening Standard and Local newspapers; LBGT titles Boyz and G3.
Pan-London radio advertising with a 30’ spot ad on Kiss 100 FM, Magic, LBC, Gold London, Absolute London, Talksport London, Sunrise Radio, Kismat Radio and Gaydar. The activity will run from 5th December to 22nd December 2011.
Online activity promoting our online film on You Tube including Google search, MSN, Viral seeding, Yahoo and Spotify. All online activity will be live Monday 5th December – 30th December 2011.
- Domestic Violence Domestic Violence. The Facts
- Domestic Violence Radio Advert
More
Related publications
- Domestic Violence leaflet (151 KB)
- Domestic Violence Press Advertisement (137 KB)
- Domestic Violence - The Facts Borough Poster (1.0 MB)