Meet Your Neighbours
This Safer Neighbourhoods campaign is part of a broader strategy to expand the public’s knowledge of the different ways that the public can contact the police. The first phase of this strategy was introducing the new 101 contact number. This is the second phase.
The Metropolitan Police Service is committed to maintaining the Safer Neighbourhoods programme of local dedicated teams of police officers and police community support officers.
This pan-London campaign runs from the 3rd October and until the 23rd October, with outdoor roadside sites such as bus stops, on the underground and in various London press such as the Metro and Evening Standard as well as local press. Running alongside the poster campaign is a 40 second radio advert carried on a wide variety of stations including Capital Radio, Sunrise and KissFM.
The campaign aims to reach as many Londoners as possible encouraging them to visit the Met’s website to identify their local teams and to make contact, or alternatively to contact 101. We have also included a general request to ‘follow us on Twitter’.
The visual media has focused on a ‘Meet Your Neighbours’ concept, using real officers photographed from the point of view of the observer in an engaging manner, the copy encouraging the public to contact their local Safer Neighbourhoods Team (SNT) either through the MPS website or via the new contact number 101.
The radio advert suggests that the narrator is talking about some new neighbours, describing them as having bags of energy and always able to sort out any problems. The voice over then changes and it is clear that the two individuals being discussed are in fact police officers with the local Safer Neighbourhoods team. We want everyone to know who their local teams are and to contact them should they have any crime related issues.
To find your local Safer Neighbourhoods team, please see the 'Related links' section on the right and click on "Safer Neighbourhoods - Find your local team" (www.met.police.uk/saferneighbourhoods).
Enter your postcode to see your local team.
- Meet Your Neighbours Your local Safer Neighbourhoods team is tackling the crime issues that you tell us most affect you.
- Meet Your Neighbours Your local Safer Neighbourhoods team is tackling the crime issues that you tell us most affect you.